Revenue sources: matlab programming journal is posted under matlab platinum Open Access association, in that every one costs associated with publishing an Open Access article in matlab programming journal are funded by Xavier Institute of Management, Bhubaneswar India. 13. Archiving: Emerald provides perpetual access for all e journal content by working with digital upkeep schemes Portico, LOCKSS and CLOCKSS. 14. Direct advertising and marketing: On occasion matlab programming magazine will use direct advertising and marketing actions primarily email campaigns to raise cognizance of matlab programming magazine and to invite authors to submit articles. Marketing actions are conducted by Xavier Institute of Management, Bhubaneswar India unless in another way agreed with Emerald. The model shows that when users are supplied with new era, matlab selection of factors impact their choice about how and when they will use it Fred D Davis, 1989. The two main elements are perceived usefulness PU and perceived ease of use PEOU. Davis 1989 defined PU as matlab programming degree to which matlab person believes that, by making use of matlab certain system, his job performance can be better Fred D Davis, 1989. PEOU is operationally described as matlab programming extent to which matlab person believes that using matlab particular system would be easy Fred D Davis, 1989. In other words, PU and PEOU are in a position to predicting matlab programming applicable behaviour of computers users Hubona and Geitz, 1997. The TAM asserts that matlab programming have an impact on of external variables on user behaviour is mediated by user ideals and attitudes.